Whilst living in Singapore, //OUT’s 3 founders saw an opportunity. Women all over the world wear activewear as they would have worn denim a few years back - shopping high street, having lunch with friends or catching a flight. These new legging-clad outfits looked a bit boring and unflattering. //OUT saw an opportunity for a more sophisticated and polished option using stretchable, breathable, shape-smoothing performance fabrics everyone has grown to love from activewear. //OUT’s founders design for themselves and their lifestyles and for the women who want to look feminine and polished every day.
//OUT officially launched in Summer 2014.